Did Instagram help make French pastry tr... - Catalogue Library Neoma Business School

Did Instagram help make French pastry trendy again? – The example of Ladurée From 2010 to the present / Marion PLESSIS / 2018

Titre :	Did Instagram help make French pastry trendy again? – The example of Ladurée From 2010 to the present
Type de document :	Mémoire
Auteurs :	Marion PLESSIS
Année de publication :	2018
Importance :	24 p.
Note générale :	Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page.
Langues :	Anglais (eng)
Mots-clés :	Entreprise INSTAGRAM ; LADUREE Management BOULANGERIE ET PATISSERIE SECTEUR
Résumé :	Today, the French pastry is still shining abroad, from Tokyo to New York, French pastry chefs are renowned for their expertise, their techniques but also their new ideas. The challenge of Parisian pastries today is to attract new customers to them, keep a modern and appealing image. Can digital become a lever of existence for gastronomy today? How to attract new customers without degrading the high-end image of a brand like Ladurée ?
Programme :	PGE-Rouen
Spécialisation :	Marketing
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