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Titre : |
How can packaging lead people to change their food consumption patterns ? |
Type de document : |
Mémoire |
Auteurs : |
Agathe KARSENTI, Auteur |
Année de publication : |
2018 |
Importance : |
34 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATION
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Résumé : |
This seminar paper is about the role of packaging in the process of food purchasing, how it affects the consumer in the decision process and how it could improve their eating habits. I thought about this subject because I was watching documentaries about our eating habits, how food became both really important and complicated for the whole world. I wondered why there were people who bought really bad quality products, although they were trying to improve their food consumption.
In order to document my research, I read academic articles about packaging, what was done to improve the information given to consumers, about health issues in western countries caused by food, about how consumer have trouble understand the packaging. I talked about this point to my friends and my family because there was not much information about those difficulties and did my survey about the understanding of packaging to help me understand where it came from and what could help consumers. My hypothesis happened to confirm, so with my results that I analyzed, I thought about solution to give, and problems to highlight in order to bring an answer to my research question.
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Note de contenu : |
Bibliogr. p.32-34 |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485086 |
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