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Titre : |
Corporate Cultural Intelligence |
Type de document : |
Mémoire |
Auteurs : |
Juliette NAUX, Auteur |
Année de publication : |
2018 |
Importance : |
32 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CULTURE ; GESTION DE LA RELATION CLIENT ; SCIENCE DU COMPORTEMENT
|
Résumé : |
This study introduces the corporate cultural intelligence concept. First, this part defines the cultural intelligence both on individual and organizational perspective. This concept is using skills, knowledge and personal attributes of each individual. Each employee, thanks to his cross-cultural competencies, will participate in the company’s improvement in a multi-cultural environment. Then, evaluation of both qualitative and quantitative data coming from interview of multinational companies bring this study to demonstrate that it is an essential concept for companies. The evaluation considers different aspects of the cultural intelligence (CQ): the companies’ knowledge, the behavioural, motivational and adaptation CQ and the environment (both competitive and relationship with headquarters). The analyse proves that companies begin to take into account all the dimension of the cultural intelligence which enable them to have a serious competitive advantage. Some dimensions are well understood such as the knowledge about the market and the culture, but the adaptability needs to be improved and companies need to focus on this point. |
Note de contenu : |
Bibliogr. p.31-32 |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing |
Permalink : |
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