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Titre : |
Best agers and well-being: What aging customers really want : Technology Acceptance by the Elderly People |
Type de document : |
Mémoire |
Auteurs : |
Sophie BOURNHONESQUE |
Année de publication : |
2018 |
Importance : |
33 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management COMPORTEMENT DU CONSOMMATEUR ; PERSONNE AGEE ; INNOVATION TECHNOLOGIQUE
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Résumé : |
The objective of this study was to analyze whether technology acceptance by the Elderly people is influenced by Future-time perspective (compared to chronological age). This psychological tendency aimed also at comparing Elderly people from the younger population. The methodology used was the design and validation of a quantitative survey questionnaire (both online and in the streets) in the last two weeks of April. The questionnaire contained two distinct parts: one was purely demographic (age, gender, household, marital situation-based questions), and the other part used scales to measure future-time perspective, and technology acceptance (perceived ease of use, perceived usefulness, attitude, behavioral intention). Both scales were based on 7-point Likert scale. The measure of the technology acceptance was based on the original Davis’s Technology acceptance Model (1989), but the items have been adapted to the use of the housekeeping robot. The population of respondents was divided into 50 young people (aged from 18 to 49); and 50 “older” people (aged 50 years old and more). In terms of results, the answers provided by all the respondents demonstrate the idea that chronological age strongly influences the technology acceptance within the Elderly people. Younger people accept more technology than their Senior peers. Nonetheless, it also appeared through the results that future-time perspective has some correlation with technology acceptance. The ANOVA variance was used to determine the difference between the respondents who scored low at the Future-time perspective scale, and those who scored high. A difference has indeed shown between those two groups, concluding the hypothesis that Technology acceptance is higher for customers with extended time perspective.
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Note de contenu : |
Bibliogr. 29-30, annexes (3 p.) |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
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