Titre : |
What are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? : Best-agers and well-being : what aging customers really want |
Type de document : |
Mémoire |
Auteurs : |
Bérengère SEGUIN |
Année de publication : |
2018 |
Importance : |
29 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management PUBLICITE ; BEAUTE ; PERSONNE AGEE ; GESTION DU MARKETING
|
Résumé : |
The objective of this seminar paper is to show the best practices when doing advertising targeting Best-Agers in the beauty industry. The literature review relies on three main authors of the Senior Marketing: J-P. Tréguer, R. Hababou and U. Kriebernegg. The primary research done compares the Best-Agers and Millennials’ attitudes toward advertising. Results have led to some Golden Rules that Marketers should respect when doing advertising to Best-Agers. |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485223 |