| Titre : |
Building brand equity through customer satisfaction in the luxury clothing industry |
| Type de document : |
Mémoire |
| Auteurs : |
Katerina TSIHLAS |
| Année de publication : |
2018 |
| Importance : |
25 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEUR ; HABILLEMENT SECTEUR ; COMMERCE DE DETAIL
|
| Résumé : |
The goal of this research is to study the correlation between customer satisfaction and brand equity for high end clothing brands. As the economy has made retailers struggle to keep customers in their stores, Marketing managers must learn to leverage any metric they have at their disposal. Brand image is essential for luxury brands, but they need understand the underlying patterns in customer satisfaction.
|
| Note de contenu : |
Bibliogr. p. 23-25 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485330 |
Building brand equity through customer satisfaction in the luxury clothing industry / 2018 
