Titre : |
Company turnaround and growth strategy : How to revitalize and restore Lanvin’s growth, a company on the verge of bankruptcy? |
Type de document : |
Mémoire |
Auteurs : |
Claire TUCCELLA |
Année de publication : |
2018 |
Importance : |
27 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CROISSANCE ; ENTREPRISE EN DIFFICULTE ; IMAGE DE MARQUE
|
Résumé : |
Today, time has become the worst enemy for brands. Brand images can deteriorate and lead to erosion in sales then to the decline of the company. This phenomenon can touch all the companies no matter their size, their activity or their market. In an ever-changing world where the speed of change keeps increasing, companies can’t keep working in the same way as in the past. This statement makes current companies to reconsider their strategic choices regularly to ensure their survival. Even a leading brand can die or disappear when it’s not flying high anymore. This is the case of the old French luxury company Lanvin which has been going through a rough path for some years now. It’s a particularly critical moment for the company, the risk of seeing one of the French luxury flower disappeared has never been so big. This would constitute a huge waste and a sad epilogue for the dean of fashion houses. Understanding why such a big house is suffering and wondering how it could get better and recover seemed interesting to me. That’s why we can wonder how can the about to disappear company Lanvin restore its growth? |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
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