| Titre : |
Contemporary International Business in the Asia-Pacific Region |
| Type de document : |
Livre |
| Editeur : |
Cambridge : CAMBRIDGE UNIVERSITY PRESS |
| Année de publication : |
2019 |
| Importance : |
526 p. |
| ISBN/ISSN/EAN : |
978-1-108-62068-0 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ASIE ; ENTREPRISE MULTINATIONALE
|
| Index. décimale : |
333.34 ECHANGES INTERNATIONAUX |
| Résumé : |
The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486329 |
Contemporary International Business in the Asia-Pacific Region / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2019)
