Hacking Growth: How Today's Fastest-Grow... - Catalogue Library Neoma Business School

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success / Sean ELLIS / New-York : BUSINESS CROWN (2017)

Titre :	Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Type de document :	Livre
Auteurs :	Sean ELLIS, Auteur ; Morgan BROWN, Auteur
Editeur :	New-York : BUSINESS CROWN
Année de publication :	2017
Importance :	308 p.
ISBN/ISSN/EAN :	978-1-5247-6000-7
Langues :	Anglais (eng)
Mots-clés :	Management CROISSANCE DE L'ENTREPRISE ; GESTION DE LA RELATION CLIENT ; START-UP
Résumé :	Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. Here is the definitive playbook by the pioneers/creators of growth hacking, one of the hottest business methodologies in Silicon Valley and beyond, which drove the rapid market-share growth of start-ups like Uber, Facebook, and more.
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