Résumé : |
orporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. This Handbook identifies the existing methods, evaluates their use and discusses the circumstances in which they might be appropriate. The design of a research project is an essential part of undertaking research, as is choosing appropriate methods for investigation and analysis. In addition, business and management research raises theoretical and practical problems that are not encountered in other fields. The chapters address this challenge over distinct parts. Part I on methodology planning is concerned with various aspects of planning the research project, including secondary data and ethics in the research process. Parts II and III outline quantitative and qualitative methods respectively, covering the vast majority of relevant approaches. Part IV provides forward-thinking guidance from experienced academics on the future directions of research in this area. Aimed specifically at researchers, this comprehensive and in-depth Handbook provides an essential resource for anyone working at the forefront of corporate social responsibility research. |