| Titre : |
Corporate Innovation & Entrepreneurship : International Edition |
| Type de document : |
Livre |
| Auteurs : |
Donald F KURATKO, ; Jeffrey G. COVIN ; Michael H. MORRIS |
| Mention d'édition : |
3rd ed. |
| Editeur : |
CENGAGE Learning Custom Publishing |
| Année de publication : |
2011 |
| Importance : |
512 p. |
| ISBN/ISSN/EAN : |
978-1-111-52691-7 |
| Prix : |
79 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ENTREPRENEURIAT ; INNOVATION
|
| Index. décimale : |
112.72 ENTREPRENEURIAT |
| Résumé : |
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492830 |
Corporate Innovation & Entrepreneurship : International Edition [Livre] / Donald F KURATKO, ; Jeffrey G. COVIN ; Michael H. MORRIS . - 3rd ed. . - CENGAGE Learning Custom Publishing, 2011 . - 512 p. ISBN : 978-1-111-52691-7 : 79 EUR Langues : Anglais ( eng) | Mots-clés : |
Management
ENTREPRENEURIAT ; INNOVATION
|
| Index. décimale : |
112.72 ENTREPRENEURIAT |
| Résumé : |
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492830 |
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Corporate Innovation and Entrepreneurship / CENGAGE LEARNING (2011)
Corporate Innovation & Entrepreneurship / CENGAGE Learning Custom Publishing (2011)
