| Titre : |
Which factors influence late adopters in their resistance to digital innovation regarding ride sharing applications? |
| Type de document : |
Mémoire |
| Auteurs : |
Vincent FOURAGE, Auteur |
| Année de publication : |
2019 |
| Importance : |
24 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
APPLICATION MOBILE ; INNOVATION ; TRANSPORT DE PASSAGER
|
| Résumé : |
Today, the concept of mobility has evolved enormously. Indeed, the population is increasingly mobile and digital innovations are numerous in ride sharing. Many studies have been done about resistance to digitalization, but never about the 8 variables that explain this resistance. This study therefore explores these 8 points which are: 1) Late adoption, 2) Intent of continuity, 3) Satisfaction, 4) Level of technological acceptance, 5) Passive resistance to innovation, 6) Resistance to technological innovation, 7) Need for interaction, 8) Quality. In this study, we will show that 49% of late adopters are not old people but also young people. In addition, we will discuss the factors that influence the behaviour of these people. For example, it can be said that it is not because they do not like change that they are late adopters because 56% of them appreciate the change. We will therefore demonstrate the behaviour to be adopted in order to overcome this resistance to digital innovation.
Many studies have been done about resistance to digitalization, but never about the 8 variables that explain this resistance. This study therefore explores these 8 points which are: 1) Late adoption, 2) Intent of continuity, 3) Satisfaction, 4) Level of technological acceptance, 5) Passive resistance to innovation, 6) Resistance to technological innovation, 7) Need for interaction, 8) Quality. For companies, understanding these elements will give them the opportunity to discover and master the key points that make it possible to overcome this resistance to digital innovations and therefore to succeed in their projects.
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| Note de contenu : |
PGE: Bibliogr.P.21-22 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Entrepreneurship |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496404 |
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Which factors influence late adopters in their resistance to digital innovation regarding ride sharing applications? / 2019 
