Titre : |
The influence of personal interaction in resistance to innovation, through the study of the use of Self-Service-Technologies in fast-food restaurants and cinemas. |
Type de document : |
Mémoire |
Auteurs : |
Céline LE GOURRIER, Auteur |
Année de publication : |
2019 |
Importance : |
26 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INNOVATION TECHNOLOGIQUE ; MACHINE ; SATISFACTION ; TECHNOLOGIE
|
Résumé : |
This article discusses the problem of innovation resistance faced by private and public enterprises. It deals specifically with SSTs, automatons for delegating tasks to a technology that manages the order and its processing. The study, based on the data collected, treats the problematic under the prism of the personal interaction perceived during the use of the SST. The literature review first introduces the concepts of resistance to innovation to understand the achievements that address the problem of resistance to innovation, particularly to improve the user experience. |
Note de contenu : |
PGE: Bibliogr.P.24-26 |
Programme : |
PGE-Rouen |
Spécialisation : |
Entrepreneurship |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496407 |