| Titre : |
Are there significant differences in consumer experience between different retail chains offering the same technology? |
| Type de document : |
Mémoire |
| Auteurs : |
Chloé LECLAIRE, Auteur |
| Année de publication : |
2019 |
| Importance : |
19 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONCURRENCE ; CONSOMMATEUR ; ENSEIGNE ; INNOVATION ; TECHNOLOGIE
|
| Résumé : |
This document reviews the main differences that may exist between two competitors in the implementation of the same new technology in a similar environment. It shows how research into the dimensions of resistance to innovation can be linked to facts and figures about the introduction of new technology. The challenge of this paper is to put into perspective the consumer's expectations and the answers provided by retailers. Based on quantitative data, the framework of this research includes academic articles and a consumer survey to understand how retailers are able to innovate and lead change with their consumers. Here, it is suggested there are differences in change management strategies between two French retailers, Carrefour and E. Leclerc. We will see how resistance from consumers can affect the evolution of an innovation and how we could prepare the innovation to come into the market at the right time to succeed. |
| Note de contenu : |
PGE: Bibliogr.P.18-19 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Entrepreneurship |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496408 |
Are there significant differences in consumer experience between different retail chains offering the same technology? / 2019 
