| Titre : |
Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs |
| Type de document : |
Mémoire |
| Auteurs : |
Pauline MEREAU, Auteur |
| Année de publication : |
2019 |
| Importance : |
24 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; ENSEIGNE ; INNOVATION TECHNOLOGIQUE ; MACHINE ; SATISFACTION
|
| Résumé : |
In recent years, attention has finally been focused on the behaviour of late adopters, a category of consumers who are still resistant to technological innovations. In the case of Mac Donald's company providing automatic order and payment terminals called SST, this study analyses the behaviour of late adopters in order to understand the factors that make them reject their use. Choosing to study 8 variables (the influence in personal life management, the interactive experience lived, data protection, user satisfaction, consumer inventiveness, attitude towards technologies, the need for human contact and attitude towards change), the survey shows that all of them have a negative influence on the use of kiosks, with the exception of the search for an interactive experience. Companies using SST can take advantage of this analysis to offer a personalised service that takes into account what is important to late adopters, in order to win new consumers. |
| Note de contenu : |
PGE: Bibliogr.P. 22-24 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Entrepreneurship |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496416 |
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Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / 2019 
