| Titre : |
Advertising and Integrated Brand Promotion |
| Type de document : |
Livre |
| Mention d'édition : |
8th ed. |
| Editeur : |
CENGAGE Learning Custom Publishing |
| Année de publication : |
2017 |
| Importance : |
425 p. |
| ISBN/ISSN/EAN : |
978-1-337-11021-1 |
| Prix : |
117 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
PUBLICITE ; STRATEGIE ; MARQUE
|
| Index. décimale : |
125.55 PUBLICITE |
| Résumé : |
This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.
Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496379 |
Advertising and Integrated Brand Promotion [Livre] . - 8th ed. . - CENGAGE Learning Custom Publishing, 2017 . - 425 p. ISBN : 978-1-337-11021-1 : 117 EUR Langues : Anglais ( eng) | Mots-clés : |
Management
PUBLICITE ; STRATEGIE ; MARQUE
|
| Index. décimale : |
125.55 PUBLICITE |
| Résumé : |
This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.
Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496379 |
|  |
Advertising and Integrated Brand Promotion / CENGAGE LEARNING (2018)
Advertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)
