| Titre : |
Does narcissism affect influencers’ success? |
| Type de document : |
Mémoire |
| Auteurs : |
Fares LANOUAR, Auteur |
| Année de publication : |
2019 |
| Importance : |
37 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARKETING STRATEGIQUE ; MEDIA ; PSYCHOLOGIE ; SITE INTERNET ; CHEF D'ENTREPRISE
|
| Résumé : |
Narcissism corresponds approximatively to what an influencer needs to do to be successful. The concept of narcissism is always followed by ideas such as charisma and self-promotion. It looks like being narcissistic helps influencers attract followers and stay on the top of the charts. Since influencers must always create new contact and share their personal lives with their followers, narcissism can be an advantage to them. The question that we ask ourselves in this research is to know if narcissism affects influencers’ success. Are influencers narcissists to perform that well in exhibiting their lives to their followers? We will ask ourselves this question in the following research.
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| Note de contenu : |
Msc Marketing French Excellence: Bibliogr: P. 35-37 |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503730 |
Does narcissism affect influencers’ success? / 2019 
