Résumé : |
What is the viability and potential future of synthetic diamonds: Can its status be the same as a natural diamond? Can it be perceived as real luxury by consumers?
Is it more or less sustainable? How is its impact perceived by the general opinion?
To answer this, we must always bear in mind that the concept itself of luxury can be perceived differently from one person to another. Luxury is an idea, a concept, an experience, it’s a set of values like quality, craftmanship, tradition, aesthetics, know-how, scarcity, distinction, emotion, desire… those values can be perceived differently from a person x to a person y. Let’s then keep in mind that this study will be based on studies made over a certain amount of people, of different age, class, sex, education.
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