Marketing for Hospitality and Tourism - Catalogue Library Neoma Business School

Marketing for Hospitality and Tourism / Harlow : PEARSON EDUCATION LIMITED (2016)

Titre :	Marketing for Hospitality and Tourism
Type de document :	e-book
Mention d'édition :	7th ed.
Editeur :	Harlow : PEARSON EDUCATION LIMITED
Année de publication :	2016
Importance :	681 p.
ISBN/ISSN/EAN :	978-1-292-15616-3
Langues :	Anglais (eng)
Mots-clés :	Management MARKETING CULTUREL ; MARKETING DES SERVICES ; TOURISME SECTEUR
Résumé :	For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Nombre d'accès :	1
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