| Titre : |
Customer's New Voice : Extreme Relevancy and Experience Through Volunteered Customer Information |
| Type de document : |
e-book |
| Auteurs : |
John MCKEAN, Auteur ; Dan BACHRACH, Auteur |
| Editeur : |
JOHN WILEY |
| Année de publication : |
2014 |
| Importance : |
346 p. |
| ISBN/ISSN/EAN : |
978-1-119-00436-3 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ACHAT ; CLIENT ; MARKETING ACHAT
|
| Résumé : |
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. |
| Nombre d'accès : |
1 |
| En ligne : |
https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514005 |
Customer's New Voice : Extreme Relevancy and Experience Through Volunteered Customer Information / JOHN WILEY (2014)
Customer's new voice / John Wiley & Sons (2015)
