Understanding dark networks / Daniel CUNNINGHAM, / ROWMAN AND LITTLEFIELD PUBLISHERS (2016)  

Titre : Understanding dark networks : a strategic framework for the use of social network analysis / Type de document : e-book Auteurs : Daniel CUNNINGHAM, ; Sean F., EVERTON ; Philip, MURPHY Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2016 Importance : 1 online resource : xxiv, 364 p. - illustrations. ISBN/ISSN/EAN : 978-1-4422-4945-5 Langues : Anglais (eng) Mots-clés : Management INTERNET ; RESEAU SOCIAL ; SECURITE INFORMATIQUE Mots-clés candidats : Intelligence service  Methodology.  Network analysis.  Social sciences  Espionage.  Counterinsurgency.  National security. Résumé : Dark networks are the illegal and covert networks (e.g, insurgents, jihadi groups, or drug cartels) that security and intelligence analysts must track and identify to be able to disrupt and dismantle them. This text explains how this can be done by using the Social Network Analysis (SNA) method. Written in an accessible manner, it provides an introduction to SNA, presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208971

Global advertising in a global culture / Thomas H. P GOULD, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)  

Titre : Global advertising in a global culture Type de document : e-book Auteurs : Thomas H. P GOULD, Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2015 Importance : 1 online resource 235 p. ISBN/ISSN/EAN : 978-0-8108-8644-5 Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; PUBLICITE Mots-clés candidats : Advertising  History.  Social aspects.  Internet advertising.  Globalization  Culture and globalization. Résumé : Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising-an increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209001

Strategic copywriting / Edd APPLEGATE, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)  

Titre : Strategic copywriting : how to create effective advertising Type de document : e-book Auteurs : Edd APPLEGATE, Mention d'édition : Second edition. Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2015 Importance : 1 online resource : xxii, 286 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-4422-4409-2 Langues : Anglais (eng) Mots-clés : Management CONSOMMATEUR ; MEDIA ; PUBLICITE Mots-clés candidats : Advertising copy.  Vocational guidance  United States.  Copy writers Résumé : When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising-whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms-are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208903

Geopolitics: The Geography of International Relations / Saul Bernard COHEN / ROWMAN AND LITTLEFIELD PUBLISHERS (2014)  

Titre : Geopolitics: The Geography of International Relations Type de document : e-book Auteurs : Saul Bernard COHEN, Auteur Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2014 Importance : 505 p. (225 crédits) ISBN/ISSN/EAN : 978-1-4422-2351-6 Langues : Anglais (eng) Mots-clés : Management ECONOMIE INTERNATIONALE ; RELATIONS INTERNATIONALES Résumé : Written by one of the world's leading political geographers, this fully revised and updated textbook examines the dramatic changes wrought by ideological, economic, socio-cultural and demographic changes unleashed since the end of the Cold War. Saul Cohen considers these forces in the context of their human and physical settings, and explores their geographical influence on foreign policy and international relations. Nombre d'accès : 4 Autre URL associée : http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=920009 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=504992

International ethics / Mark R. AMSTUTZ / ROWMAN AND LITTLEFIELD PUBLISHERS (2013)

Titre : International ethics : concepts, theories and cases in global politics Type de document : Livre Auteurs : Mark R. AMSTUTZ, Auteur Mention d'édition : 4th edition Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2013 Importance : IX-319 p. ISBN/ISSN/EAN : 978-1-4422-2095-9 Prix : 35 EUR Note générale : Bibliogr. p.273-309 Langues : Anglais (eng) Mots-clés : Management ETHIQUE ; RELATIONS INTERNATIONALES ; ETUDE DE CAS Résumé : Now in a comprehensively revised and updated edition, International Ethics cogently demonstrates that moral values and ethical reasoning are indispensable in global politics. through balanced arguments and a wide-ranging selection of case studies, Mark R.Amstutz convincingly demonstrates that moral norms are an essential element of foreign policy and that ethical analysis is central to the study of international relations. Amstutz illustrates the role of moral norms in global politics with twenty-five revised and new cas studies. The cases are focused on eight major global issues : political reconciliation, human rights, war, irregular war, foreign intervention, economic sanctions, justice among states, and global justice. This clearly written study will be of special interest to students and practitioners of international affairs who are concerned with the role of political morality and ethical judgement in global affairs. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154797

Humor in the advertising business / Fred K. BEARD / ROWMAN AND LITTLEFIELD PUBLISHERS (2008)

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Rethinking social movements / Jeff GOODWIN / ROWMAN AND LITTLEFIELD PUBLISHERS

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