Titre : |
The Private Label Revolution : sharing knowledge from research and practice |
Type de document : |
Livre |
Auteurs : |
Koen A.M. JONG (DE) ; Robertus LOMBERT ; Loe LIMPENS |
Mention d'édition : |
1st edition |
Editeur : |
IPLC |
Année de publication : |
2019 |
ISBN/ISSN/EAN : |
978-90-811550-3-8 |
Prix : |
77 EUR |
Langues : |
Anglais (eng) |
Mots-clés : |
Management GESTION DU MARKETING ; MARQUE DE DISTRIBUTEUR
|
Index. décimale : |
121.90 MARQUE DE DISTRIBUTEUR |
Résumé : |
The « supermarket » of discount retailers has had a huge impact and forced the established order to reconsider its strategy. In addition, we see a decline in loyalty from younger generations to branded products. This fueled the further growth of the private label market share and offers opportunities for initiatives with added value at the top of the market. |
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