| Titre : |
Corporate philanthropy and territory : Is corporate philanthropy part of the promotion and valorisation of the territories and their inhabitants |
| Type de document : |
Mémoire |
| Auteurs : |
Julien BOURY, Auteur |
| Année de publication : |
2020 |
| Importance : |
28 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CULTURE ; FRANCE ; HISTOIRE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; MECENAT
|
| Résumé : |
The aim of this seminar paper is to show what the main drivers of corporate philanthropy in France are and to find out whether philanthropy is part of the promotion and valorisation of the territory and its inhabitants.
A literature review will help to understand the history and outlines of corporate philanthropy as well as the tools and the place of philanthropy in the strategy of companies today.
A qualitative study will then answer the research question by examining the themes of territory, image and taxation around corporate philanthropy.
This seminar paper will end with the results of the study and a general discussion. |
| Programme : |
PGE-Reims |
| Spécialisation : |
Human Resources and Consulting |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529101 |
Corporate philanthropy and territory : Is corporate philanthropy part of the promotion and valorisation of the territories and their inhabitants / 2020 
