| Titre : |
The impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight |
| Type de document : |
Mémoire |
| Auteurs : |
Marco FILIDORO, Auteur |
| Année de publication : |
2020 |
| Importance : |
44 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
DEVELOPPEMENT DURABLE ; PRODUCTION ; PUBLICITE ; RECYCLAGE ; TEXTILE SECTEUR
|
| Résumé : |
Purpose of the research: This study aims to analyse the preference of consumer towards the advertisement for a new product with recycled material, in particular it will be developed using the Adidas X Parley collection. This study should help to understand what is the optimal advertisement strategy, in order to optimize sales for a eco-friendly product, which stands for a better environment. The main variables tested, since firstly it is in the interest of companies, will be willingness to purchase and willingness to pay, but, in addition, there will be an attention for the tastes of consumers. |
| Programme : |
PGE-Reims |
| Spécialisation : |
Marketing - Parcours Brand Development |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529156 |
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The impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight / 2020 
