| Titre : |
Influence of Augmented Reality on the Buying Decision Online |
| Type de document : |
Mémoire |
| Auteurs : |
Maude SEMMOUNE, Auteur |
| Année de publication : |
2020 |
| Importance : |
26 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
TECHNOLOGIE ; VENTE ; CONSOMMATEUR ; COMMUNICATION
|
| Résumé : |
The use of Augmented Reality has been gaining ground around the world over the past decade. It is integrated into the marketing strategies of brands, particularly in their digital strategy. Brands are now starting to develop augmented reality applications, adding a new point of contact and a new way to engage the consumer. However, very few papers analyze the strengths, weaknesses and challenges of this new technology when used for online sales. In order to be used in a relevant way and to generate the expected effects on sales, AR must be mastered but also adapted to the needs of the consumer and the type of product sold online. This document will take stock of the current state of AR, its marketing relevance and its relevance to online sales. |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Digital Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529203 |
|  |
Influence of Augmented Reality on the Buying Decision Online / 2020 
