Résumé : |
The production and the consumption of wine have evolved a lot over these past decades. Europe no longer has the monopoly of great vintage, new actors have emerged and consumers are always more exigeant. For many years France has been number one in term of production and seen as the only place where good wines could be produced. However today, Italy, USA, Australia and Argentina (to quote the first four) produce wine in great amount and the ten first producers represent 80% of the total wine production. Quality is no longer the monopoly of France, or on a larger scale, Europe. The wine industry is now globalized. From 1990, what we can call the « new world of wines » (USA, Australia, Argentina, South Africa) came with a new offer without boundaries, AOC, terroir. With them it was only about the country where the wine comes from and the grape variety, that was generally single to make it easy to understand.In order to respond to this research question, we will first of all gather in a literature review the previous researches that have been made in relation with out subject. Given what we gathered, we will set up hypothesis to respond to our research question. Lastly, we will present the results of our study. |