| Titre : |
Augmented reality experiences in tourism |
| Type de document : |
Mémoire |
| Auteurs : |
Gabriel SPRAUEL, Auteur |
| Année de publication : |
2020 |
| Importance : |
29 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
TOURISME ; TECHNOLOGIE ; VOYAGE ; INNOVATION
|
| Résumé : |
Augmented reality technology has been on the rise for years now. We’ve noticed its development in many fields of our economy: in the industry, with commercial and manufacturing purposes, in science to help for instance surgeons better execute their surgeries, or even for learning purposes in the educational field. The tourism sector has also been impacted by this new technology and has welcomed a wide range of new experiences using augmented reality. They have an impact on the way people are now discovering new places and on the way they are learning in cultural areas.
This paper studied how augmented reality experiences are impacting the way people are today travelling, what they are seeking when using such new technology and the impact it can have on their global tourism experience. The qualitative study conducted underlined the fact that, if this technology is really enjoyed by its users, yet it remains still pretty new and improvements are already required. It shows also that brands and main actors in the tourism industry must have a great overview of the traveler’s marketing experience and expectations when traveling, taking in consideration for instance the need of connectivity and personalization the traveler has, by not only focusing on this very new pleasant tool that is augmented reality.
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| Programme : |
PGE-Rouen |
| Spécialisation : |
Digital Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529806 |
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Augmented reality experiences in tourism / 2020 
