| Titre : |
Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? |
| Type de document : |
Mémoire |
| Auteurs : |
Sébastien CIMPERMAN, Auteur |
| Année de publication : |
2020 |
| Importance : |
34 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MEDIA ; INTERNET ; STRATEGIE
|
| Résumé : |
The French media industry is one of the oldest and the most accomplished media industries in the world with a much-diversified panel of actors. The written press, the radio and the television – the three main traditional Medias – are deeply anchored in the day-to-day life of French people. Yet, regarding to the 90s, all of them are facing a significant disavowal and distrust from the consumers, being accused of making distorted speeches and delivering biased information. At the same time, they also have to face the emerging strength of the internet and the social Medias who appear to be an alternative and their direct competitors as new vectors of communication.
Traditional Medias are facing a very critical situation as it triggers a huge decrease in their audience: the less audience there is, the less it can be monetized and generate revenues. In fact, for the first time in 2019, the revenues of traditional Medias – coming from the advertisement – were not able to cover their fixed costs. Their business model is threatened by social Medias, which propose a new approach to the business: this leads to a historical transfer of value in terms of media budgets from the traditional media spaces to the internet media spaces. This trend seems to be unstoppable and makes experts say that traditional Medias will die with their audience if they do not suffer any change in their business model.
However, the television, the radio and the written press are developing different strategies to go ahead in this industry and face those challenges. The television is delinearized, the press becomes numerical and the radio launches their shows in podcasts to adapt to this mutating industry. In addition, social Medias have allowed the emergence of dangers like that of the fake news, a huge drama in our society. Because of this, the role of traditional Medias appears to be even more important now that they have become sponsors of the dissemination of verified and truthful information.
|
| Programme : |
PGE-Rouen |
| Spécialisation : |
Cultural and Creative Industries |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529819 |
|  |
Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? / 2020 
