| Titre : |
Social marketing and children obesity prevalence: the responsibility of marketers |
| Type de document : |
Mémoire |
| Auteurs : |
Alexandre HELIBERT, Auteur |
| Année de publication : |
2020 |
| Importance : |
29 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
SANTE ; MARKETING SOCIAL ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
|
| Résumé : |
In 2016, the World Health Organization estimated that over 170 million children under the age of 18 were overweight or obese. This is not just an occidental trend, for example China, who is currently going through fast economic growth leading to the apparition of a fresh market for food companies and social medias, is seeing an impressive rise in childhood obesity (Zou, 2016). Obesity was deemed as a “most neglected public health problem” by the World Health Organization (World Health Organization, 2013), which may be true if we take into account the proposed rule by the Agriculture Department of the Trump administration that is unravelling the previous steps towards better standards of nutrition in American schools (Fadulu, 2020). |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Digital Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529836 |
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Social marketing and children obesity prevalence: the responsibility of marketers / 2020 
