| Titre : |
What is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? |
| Type de document : |
Mémoire |
| Auteurs : |
Eléna GROULEAUD, Auteur |
| Année de publication : |
2020 |
| Importance : |
51 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
FEMME ; PSYCHOLOGIE ; PSYCHOLOGIE SOCIALE ; PUBLICITE ; TEXTILE SECTEUR
|
| Résumé : |
This seminar paper relates the diktats of the “perfect body” in our society which led to the emergence of a movement called body positive. Different brands started therefore, to take advantage of the movement in advertisings. This paper aims to analyse the effect of these body positive advertisings, in the lingerie industry, on women’s minds. Its goal is also to see whether there are differences between women, in relation to their age. Thanks to a quantitative study, which gather the opinion of 322 women, it appears that body positive images are well received by women, the feelings they have are way more positive than compared with traditional campaigns, no matter how old they are |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Marketing - Parcours Brand Development |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531021 |
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What is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / 2020 
