| Titre : |
Unisex and gender-fluid fashion: what are the alternative for a good inclusion of the non-binary community in fashion? |
| Type de document : |
Mémoire |
| Auteurs : |
Elaine LAURENT, Auteur |
| Année de publication : |
2020 |
| Importance : |
28 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CULTURE ; EXPERIENCE DE VIE ; MODE
|
| Résumé : |
The way anybody decide to dress is a part of the definition of their identity. Fashion has been for ages now one indicator of our belonging to certain category of population. Gender is one of this category. In fact attire have always been different in shape or in color for women and men throughout history, though boundaries have change and still continue to move a lot, recently with the increasing number of government and legal entities that recognize a « third sex », how fashion could integrate people who do not feel neither as a man nor a woman. Through a series of individual interviews, we could discuss the limits of the so-called unisex collection that become more popular in big fashion show and mainstream brands to defend this new definition of gender.
Then, it is also important to emphasize on the difference between gender-neutrality and gender- fluidity that seems to be the main point to propose a safer fashion experience to non-binary. Even in the eyes of marketers gender-fluidity appears as a more economically viable alternative as unisex can be. Yet the public speaking power of fashion brand in this gender question is important and not only a trend or a way to be « avant-gard ».
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| Programme : |
PGE-Rouen |
| Spécialisation : |
Marketing - Parcours Brand Development |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531049 |
Unisex and gender-fluid fashion: what are the alternative for a good inclusion of the non-binary community in fashion? / 2020 
