| Titre : |
HOW MUSIC PLATFORMS TRANSFORM MUSIC INTO VALUABLE DATA |
| Type de document : |
Mémoire |
| Auteurs : |
Nina PASTOR, Auteur |
| Année de publication : |
2020 |
| Importance : |
26 p. |
| Note générale : |
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| Langues : |
Français (fre) |
| Mots-clés : |
Management
INFORMATION ; MUSIQUE ; STOCKAGE ; ALGORITHME
|
| Résumé : |
« What makes truly the difference with the music streaming services like Spotify and
Deezer is the data feedback loop they generate in real time. Music services are able to
collect and store data in multiple ways. All listening time is data-generating time. In a
highly competitive, and cut-throat market, whoever wins the recommendation battle
could win the streaming music wars » (IFPI, 2015) .Which means that gathering data
about users has become key in the strategy of the music platforms. « With listeners
drowning in choice, what used to be a question of persuasion becomes a question of
prediction”, writes Eric Harvey (2014). Therefore music platforms invested massively in
algorithms and data analytics to understand their users faster and deeper. Platforms have
developed new ways to understand users overall taste in music, but also the context they
are in and what are the emotions they go through and this gives music a brand new value.
Authors and poets had the intuitions that music had a real power on our emotions and
behaviors. « Music is an outburst of the soul » would say Anderson « Music can heal the
wounds which medicine cannot touch » wrote Debasish Mridha. « Where words fail, music
speaks » described Irena Huanf . Now it is data-proven thanks to music services such as
Spotify and Deezer. Music becomes a tool to quantify our emotions, behaviors and
routines .This gives a total new specificity to Music data in a modern world where « data is
the new oil ».This opens a bench of new trends to explore.Therefore new problematics
arose. First, what is the actual value of such data ? How are they used by music platforms
themselves for recommendations but also who are and who would be the potential
partners and sectors this could implied ? Is the value purely economic or can it also be
societal ? Could emotion-regulation data become a medical tool? Thus, as this seminar
paper is studying the European music services such as Spotify and Deezer, the question of
the legal and ethical frame comes. What should then be the ethical and legal frame to
define and what are the limits to the actual GDPR law? what if GAFAs are too powerful to
bid by the law? Is therefore room for fairness for such a sensitive topic ?
|
| Programme : |
PGE-Rouen |
| Spécialisation : |
Cultural and Creative Industries |
| Permalink : |
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HOW MUSIC PLATFORMS TRANSFORM MUSIC INTO VALUABLE DATA / 2020 
