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Titre : |
How luxury companies have to adapt their supply chains to meet e-customers’ expectations : e-commerce in the luxury sector |
Type de document : |
Mémoire |
Auteurs : |
Mathilde BOCLET, Auteur |
Année de publication : |
2020 |
Importance : |
27 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; CHAINE LOGISTIQUE ; COMMERCE ELECTRONIQUE
|
Résumé : |
Following the expansion of technological devices in each household, e-commerce has been booming. Online consumers are increasingly inclined to buy all kind of products: electronical devices, books, clothes, furniture including luxury products. At the first sight, luxury brands did not consider online shopping as an opportunity but rather than a threat for their business. Luxury brands were afraid that e-commerce might have tarnished their exclusivity and uniqueness images. Despite a first reluctance to hit the online market, luxury brands have progressively converted to the online sale. Dealing with this new business model represents a real challenge for companies whose online clients have high expectations regarding online client shopping experience. In order to manage all the challenges that companies have to face, a qualitative methodology has been chosen to answer the main research question: How luxury companies have to adapt their supply chains to meet e-customers’ expectations? Three companies have been selected to conduct this qualitative methodology. The results of those interviews showed that omnichannel, deliveries and inventory management issues, online service quality and environmental issues represent the major topics that companies are dealing with in order to satisfy clients’ expectations. |
Programme : |
PGE-Rouen |
Spécialisation : |
Supply chain Management and purchasing |
Permalink : |
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