| Titre : |
Human-object relationship through second-hand |
| Type de document : |
Mémoire |
| Auteurs : |
Chloé BROSSIER, Auteur |
| Année de publication : |
2020 |
| Importance : |
23 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
RECYCLAGE ; RELATIONS HUMAINES ; RECUPERATION SECTEUR
|
| Résumé : |
This paper contributes to analyze the link between digital platforms and secondhand industry. More precisely, the impact on shopping experience and the relationship between human and objects through this new way of consumption. We have decided to focus on the resale application between private individuals, Vinted, which is currently leader on the French Market. That is why, our research question is the following one: How Vinted plays a major role in the development of relationship between human and object through second-hand?
To follow our research, we conducted a qualitative interview. Indeed, 10 interviewees were asked on their customer experience on Vinted. Several themes were discussed as their experience with the secondhand in general (thrift shops, donation…), their experience with Vinted, their shopping experience and the representation they have about items they bought.
Results both of literature review and qualitative interviews, lead us to the conclusion that Vinted plays a major role in the relationship between human and object. We cannot deny that there is real link between older way of consumption (purchase in stores, thrift stores…) and digital platforms as Vinted. Nevertheless, this way of consumption seems to be unique and impacts significantly the link that humans create with objects. |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Digital Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531074 |
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Human-object relationship through second-hand / 2020 
