| Titre : |
The long-term impact of sport applications on consumers' motivation and physical performance |
| Type de document : |
Mémoire |
| Auteurs : |
Solène CHAMPEIX, Auteur |
| Année de publication : |
2020 |
| Importance : |
23 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MOTIVATION ; PERFORMANCE ; SPORT ; APPLICATION MOBILE ; TECHNOLOGIE ; COMPORTEMENT DU CONSOMMATEUR
|
| Résumé : |
In this seminar paper, I will address the subject of applications on smartphone. A mobile application can be defined as “a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function.”
I will focus only on the sport applications with the goal to measure the long-term impact of sport app on consumer behavior. The term of sport application and sport app having the same sense, I will use them interchangeably. In order to answer my research question, I will conduct a qualitative study. I will interview different people, belonging to a predefined target group, following a structured interview guide. My analysis of this qualitative data will allow me to draw a conclusion on the subject.
Conducting this study has given me a lot of satisfaction because it is a subject that I have chosen myself, and that I like very much. I have also found answers to my questions, I can say that this study has been very conclusive. |
| Programme : |
PGE-Rouen |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531075 |
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The long-term impact of sport applications on consumers' motivation and physical performance / 2020 
