| Titre : |
Consumer Behavior : Buying, Having, and Being, Global Edition |
| Type de document : |
e-book |
| Auteurs : |
Michael R. SOLOMON, Auteur |
| Mention d'édition : |
13e ed. |
| Editeur : |
Harlow : : PEARSON EDUCATION, |
| Année de publication : |
2019 |
| Importance : |
627 p. |
| ISBN/ISSN/EAN : |
978-1-292-31820-2 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIEL
|
| Résumé : |
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. |
| Nombre d'accès : |
25 |
| Autre URL associée : |
http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma_business_school/libraries?bookmeta_vbid=9781292318202 |
| En ligne : |
https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=520312 |
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Consumer Behavior / Harlow : : PEARSON EDUCATION, (2019)
