Titre : |
Luxury goods and the emergence of a new contemporary art movement: a social and business study through the cases of Christie’s and Sotheby’s |
Type de document : |
Mémoire |
Auteurs : |
Juliette THEVIGNOT, Auteur |
Année de publication : |
2020 |
Importance : |
38 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management ARTS PLASTIQUES ; PRODUIT DE LUXE ; ENCHERE
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Résumé : |
Luxury goods recently flooded the art market, from artworks shaped as bags or cars, to real luxuries sold through auction houses and galleries. This paper investigates the impact of selling such goods on the art market, analysing the way it changes our perception of contemporary art today, taking the specific cases of Christie’s and Sotheby’s. Our hypothesis is that luxury goods can be perceived as artworks today. To analyse this case, we develop a quantitative survey focusing on the perception a luxury good can provide and the similitudes between artists and craftsmen. Contrary to our previous hypothesis, our analyse identifies that luxury goods sold at Christie’s and Sotheby’s do not change our perception of the current contemporary art movement, but rather are blurring the frontiers between art and luxury and are encouraging the birth of a new art movement. However, it also highlights the evolving role of the artist, who is becoming both a intellectual as well as a real craftsman.
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Programme : |
PGE-Rouen |
Spécialisation : |
Cultural and Creative Industries |
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