| Titre : |
THE COOPERATIVE SUPERMARKETS IN FRANCE |
| Type de document : |
Mémoire |
| Auteurs : |
Chloé RAIMBAULT, Auteur |
| Année de publication : |
2020 |
| Importance : |
59 |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ECONOMIE SOCIALE ET SOLIDAIRE ; COOPERATIVE DE CONSOMMATION ; CONSOMMATEUR ; GOUVERNANCE DE L'ENTREPRISE ; ONG
|
| Résumé : |
“If we don't want everyone to return to the hypermarket system (...) we must try to organize the system as intelligently as possible.”– Charles Gordon, communication manager at La Cagette. Indeed, the cooperative supermarkets have unique practices (horizontal governance, triple roles of the client…) that question the classic way of consumption in France. This model based on human beings is far from the standardized hypermarkets and also more inclusive than the small organic shops. However, they remain relatively undeveloped in comparison with others points of sales on the French territory. This paper explores the current position of the French consumers about these new projects and the perspectives and challenges of existing cooperative supermarkets. To this end, we provide first an analytical review about the cooperative system in the context of a more empowered customer. Based on the analysis of surveys and interviews, we will underline the wide potential of these kind of projects in France, but also their human and environmental dependence. |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Entrepreneurship |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531704 |
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THE COOPERATIVE SUPERMARKETS IN FRANCE / 2020 
