| Titre : |
BUSINESS MODEL IN CULTURAL INDUSTRIES: HARRY POTTER’S BRAND AND EMPIRE |
| Type de document : |
Mémoire |
| Auteurs : |
Eva REY, Auteur |
| Année de publication : |
2020 |
| Importance : |
38 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
LIVRE ; MARQUE ; HISTOIRE ; STRATEGIE ; MARKETING STRATEGIQUE ; CULTURE
|
| Résumé : |
As future graduates, our different papers were all going to focus on a business model existing
in the cultural field. Cultural industries have to face today an increasing demand for
experience goods. Innovation and the construction of a strong strategy is therefore necessary
and essential in order to stand out as new cultural product.
My paper aims to study one of the most successful cultural products ever made until now:
Harry Potter stories and all the strategy that was created around them. The numbers around
Harry Potter brand are indeed impressive and can make companies dream about. We will first
try to understand how a cross media strategy can be developed into the cultural field. Then,
we will focus on the Harry Pooter saga. We will look into the strategies that have been used
by all the actors involved in the Harry Potter business from the publisher to the producer and
more importantly the author. We will try to find other actors and factors that helped to build
the brand. We will also observe how the brand exists today, how we can see it, how it is
evolving through time and what could be the limits that the brand could face. |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Cultural and Creative Industries |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531706 |
BUSINESS MODEL IN CULTURAL INDUSTRIES: HARRY POTTER’S BRAND AND EMPIRE / 2020 
