| Titre : |
THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART |
| Type de document : |
Mémoire |
| Auteurs : |
Elise RIEFFEL, Auteur |
| Année de publication : |
2020 |
| Importance : |
22 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ART ; CONFLIT SOCIAL ; URBANISME ; COLLABORATION INTER ENTREPRISES
|
| Résumé : |
Street art, which started as an underground, transgressive art form, has been gaining more
and more atenton in the past fears. Afer fears of being considered as illegitmate and unworthf
of entering the art world, its aesthetc and artstc value is now widelf recognized, turning it into a
mainstream art movement. Street art is garnering interest all across the world and impactng not
onlf the art world, but also other felds such as advertsing, tourism or real estate. Although it
atempts to retains its subversiveness and independence while also woreing hand in hand with
local governments and corporatons, just how successfullf it accomplishes that goal is subject to
debate. While some collaboratons are met with acclaim, others are accused of denaturing the
movement entrelf. Mf research aimed to gain insight into the public’s percepton of street art, as
a counter-cultural movement or merelf a commercial art form, as well as determine how
collaboratons between artst and brands afect their images, with a focus on importance the ft
between the two. Through a survef, I was able to infer that the public tends to perceive street art
as compatble with the commercial world, and to confrm that a poor ft between artst and brand,
in the context of a collaboraton, lead to the deterioraton of both of their images to the public.
4 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Cultural and Creative Industries |
| Permalink : |
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THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART / 2020 
