
Titre : |
How Luxury Fashion Brands Can Integrate Sustainability Across Their Textile Supply Chains and How Developing Countries like Morocco Offer Great Potential For Innovation : Sustainable Solutions in the Textile Industry |
Type de document : |
Mémoire |
Auteurs : |
Ghalia BERRADA, Auteur |
Année de publication : |
2020 |
Importance : |
79 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management BIEN DURABLE ; CHAINE LOGISTIQUE ; INDUSTRIE DU LUXE SECTEUR ; MAROC ; TEXTILE SECTEUR
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Résumé : |
This research aimed to identify how a developing country like Morocco can effectively benefit from its unique resources to become more sustainable within its textile supply chains. It can be concluded that using the country’s available resources within various stages of a textile value chains, can successfully allow developing countries like Morocco in being fully sustainable - from product design to wastewater treatments. Research has shown that a significant gap exists within the fashion system as opportunities to become more green are actually available, it is simply a matter of connecting the right dots and taking action. For instance, the world’s largest algae plant is located in Morocco, but shockingly, no one has taken action to use algae fibres as a solution within Morocco’s textile industry. Is it because people in the country misunderstand the urgency of being sustainable or simply lack the finance, resources, knowledge and capabilities in becoming more green? I believe, all these factors have hindered a country like Morocco of adopting sustainable initiatives. However, this research has also showed that it is possible to resolve these factors and that many have been misunderstood. Yes, organic fibres like cotton is not possible to grow in Morocco and therefore the majority of designers opt to import such fabric. However, what about algae, hemp, wool or even orange fiber? Why has the focus been on free trade agreements rather than focusing on achieving long term profitability through local production? Developed countries’ lack in sharing eco-innovations with developing countries like Morocco has ultimately played a role in impeding the growth of sustainability and is also one of the many reasons why Morocco still relies on imports. Today, it is possible to change, however other countries should help us effectuate such change. |
Programme : |
MSc International Master in Luxury Management |
Permalink : |
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