Titre : |
What is the impact of tesla’s pricing strategy conducted in china on chinese battery electric vehicle market? |
Type de document : |
Mémoire |
Auteurs : |
DONG (Yuwei), Auteur |
Année de publication : |
2020 |
Importance : |
58 p. |
Note générale : |
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Langues : |
Français (fre) |
Mots-clés : |
Management AUTOMOBILE SECTEUR ; CHINE ; STRATEGIE
|
Résumé : |
In 2020, affected by the global covid-19 epidemic and economic downturn, the overall performance of the automotive industry is sluggish. Under this circumstance, the sales performance of Tesla, the global leader in the electric vehicle industry, has been rising. The 2020 third-quarter financial report of Tesla shows that revenue and sales in China have exceeded expectations. This is closely related to the landing of Model 3 produced by the Shanghai Gigafactory and Tesla China's frequent price adjustment strategy for Model 3. This article aims to study the impacts of Tesla China's price strategy on Tesla itself and China's electric vehicle market. The research method is to sort out the development of the new energy vehicle industry, China's new energy vehicle market and Tesla through relevant data and use the questionnaire method combined with existing data and information on Tesla’s price strategy to make an estimate. |
Programme : |
MSc Marketing French Excellence |
Permalink : |
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