Big Data Marketing - Catalogue Library Neoma Business School

Big Data Marketing / Lisa ARTHUR / John Wiley & Sons (2013)

Titre :	Big Data Marketing : Engage Your Customers More Effectively and Drive Value
Type de document :	e-book
Auteurs :	Lisa ARTHUR
Editeur :	John Wiley & Sons
Année de publication :	2013
Importance :	210 p.
ISBN/ISSN/EAN :	978-1-118-73405-6
Langues :	Anglais (eng)
Mots-clés :	Management WEBMARKETING ; ANALYSE DES DONNEES ; STRATEGIE ; COMPORTEMENT DU CONSOMMATEUR
Résumé :	Big Data Marketing provides a strategic road map for executives. Using real-world examples, non-technical language, additional downloadable resources, and a dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization.
Nombre d'accès :	Illimité
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