Designing for Behavior Change : Applying... - Catalogue Library Neoma Business School

Designing for Behavior Change : Applying Psychology and Behavioral Economics / Stephen WENDEL, / O'REILLY MEDIA (2020)

Titre :	Designing for Behavior Change : Applying Psychology and Behavioral Economics
Type de document :	e-book
Auteurs :	Stephen WENDEL,, Auteur
Editeur :	O'REILLY MEDIA
Année de publication :	2020
Importance :	385 p.
ISBN/ISSN/EAN :	978-1-4920-5600-3
Langues :	Anglais (eng)
Mots-clés :	Management COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE SOCIALE ; SCIENCE DU COMPORTEMENT
Résumé :	n this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change--and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
Nombre d'accès :	1
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