| Titre : |
Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy |
| Type de document : |
Livre |
| Auteurs : |
Keith GLANFIELD, Auteur |
| Editeur : |
ROUTLEDGE. TAYLOR & FRANCIS GROUP |
| Année de publication : |
2018 |
| Importance : |
230 p. |
| ISBN/ISSN/EAN : |
978-1-138-06430-0 |
| Prix : |
45 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
DISTRIBUTION ; IMAGE DE MARQUE ; MARKETING ACHAT
|
| Index. décimale : |
121.91 IMAGE DE MARQUE |
| Résumé : |
This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535208 |
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Brand Transformation / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)
