Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy [e-book] / Keith GLANFIELD, Auteur . - ROUTLEDGE. TAYLOR & FRANCIS GROUP, 2018 . - 230 p.
Langues : Anglais (eng)

Mots-clés :	Management DISTRIBUTION ; IMAGE DE MARQUE ; MARKETING ACHAT
Résumé :	This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical
Nombre d'accès :	Illimité
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