Titre : |
To what extent are social networks a relevant performance tool during the launch of a new brand? |
Type de document : |
Mémoire |
Auteurs : |
Eloïse BENARD, Auteur |
Année de publication : |
2021 |
Importance : |
27 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management MARQUE ; RESEAU SOCIAL ; WEBMARKETING
|
Résumé : |
The questionnaires showed that social networks were a very powerful and relevant platform for brands and especially for brand launch when we do not have a very large marketing budget or none. It also showed us that users of social networks do not necessarily trust them, hence the importance of traditional media that guarantee quality and authenticity of the information. Finally, these studies have shown that the most important thing in establishing a communication strategy is not to choose the most effective media in general but the one that will best reach the marketing target. |
Programme : |
PGE-Rouen |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538115 |