| Titre : |
What are the strategic and marketing challenges of innovation for original content made by video streaming services? : A qualitative understanding of original content, applied to Canal+ |
| Type de document : |
Mémoire |
| Auteurs : |
Julie PERCHERON, Auteur |
| Année de publication : |
2021 |
| Importance : |
24 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Entreprise
CANAL + ; NETFLIX
Management
GESTION DE CONTENU ; INNOVATION ; MARKETING STRATEGIQUE
|
| Résumé : |
Currently working at Canal+ Group, I researched what are the strategic and marketing challenges of innovation related to original content. In order to respond to this question, I did a literature review, that will explore the stakes of innovation, the different strategy of content and then the role of innovation in original content in a marketing aspect. I have come to some initial conclusions but then, thanks to qualitive study, I found other information. Those findings allow me to give the best recommendation to Canal+ to improve their strategy on their SVOD platforms Canal+series. |
| Programme : |
PGE-Reims |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538121 |
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What are the strategic and marketing challenges of innovation for original content made by video streaming services? / 2021 
