| Titre : |
Media and alcohol, is the Evin law still efficient at the era of influencers? |
| Type de document : |
Mémoire |
| Auteurs : |
Vincent PERRIER, Auteur |
| Année de publication : |
2021 |
| Importance : |
22 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ALCOOLISME ; INFLUENCEUR ; RESEAU SOCIAL
Entreprise
PUBLICITE
|
| Résumé : |
As a consequence of the Evin law adopted in 1991, alcohol-related advertisings are strongly regulated in France. On the Internet, it controls the message conveyed : it must not show a positive image of alcohol. Yet, influencers are not subject to this law when they show alcohol without being tied with a contract between then and the alcohol-vending company. The following paper tries to understand the influence and exposure of influencers toward a population under the drinking legal age. More precisely, it gives an understanding of the exposure of this underage population toward alcohol contents. For, a quantitative study was conducted through a Qualtrics survey to answer to four hypotheses related to the topics explained above. Generally speaking, it gave an answer to the question “Media and alcohol, is the Evin law still efficient at the era of influencers?”. The survey compiled 149 answers. People were asked 17 questions about their presence on social media platforms, their exposure to influencers contents and most particularly alcohol content, as well as their knowledge about alcohol brands, and the message conveyed by influencers about alcohol. |
| Programme : |
PGE-Reims |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538123 |
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Media and alcohol, is the Evin law still efficient at the era of influencers? / 2021 
