| Titre : |
The impact of covid 19 on the luxury industry |
| Type de document : |
Mémoire |
| Auteurs : |
Pich Pagna SAM, Auteur |
| Année de publication : |
2021 |
| Importance : |
29 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CONSOMMATION ; INDUSTRIE DU LUXE SECTEUR ; RESISTANCE AU CHANGEMENT ; GESTION DE CRISE
|
| Résumé : |
Luxury industry is facing difficulties since the COVID 19. Indeed, the crisis has induced the highest stock declines in the sector. As a result, the purpose of the paper is to analyze the luxury reaction to COVID 19 and to find out the factors that influence the resiliency of some brands compared to the other. To find the results the methodology used will be event study in order to have the abnormal returns to see how the stock price has decreased compared to standard situation, without COVID 19. After the event study, factor analysis was used in order to understand why some companies are more resistant to the crisis than other. Consequently, the main results are that the more a company deepen its offer, the more it will target consumer. Furthermore, companies that are strongly positioned in the Americas are more resilient because of the US national policy and the late lock down. Ownership structure are also a determinant factor to the immunity of luxury companies. Finally, M&A projects in companies inspire confidence and permits to strengthen their market share. However, due to the complexity of the luxury it was difficult to make an analyze of the overall industry thus, the analysis is limited to the TOP 20 of the biggest companies. Another limitation is the fact that the companies were compared while the core activity is not the same. |
| Programme : |
PGE-Reims |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538268 |
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The impact of covid 19 on the luxury industry / 2021 
